The video marketing landscape is rapidly evolving. Until recently, utilising video could be seen as cutting edge, an innovative use of luxury, used to charm and educate customers. However, much like having a car in 1920 or a website in 1991, time has a habit of turning luxury into necessity. As we approach the final quarter of 2016 make no mistake about it – video marketing is now a necessity! Here’s 7 reasons why…

    1. Improved SEO
      Video undoubtedly has a significant impact on your SEO, according to the MarketingTechBlog “optimised video increases the chance of being on the front page of a Google search engine result by 53 times”. Additionally, companies with video enjoy 41% more web traffic than those without.
    2. Click-through rate
      Simply having a video in an email leads to 200-300% increase in click-through rates.
    3. Social shares
      Video boasts over 10x more shares than text and images combined!
    4. Your competition’s already on it
      96% of B2B companies plan to use video content within the next year and 70% of marketers claim video produces more conversions than any other content. Don’t get left behind!
    5. Conversions
      The average conversion rate increases from 2.9% to 4.8% for websites using video. Plus according to Adobe 40% of consumers say that video increases the chance they’ll purchase a product on their mobile device.
    6. Psychology
      Stories are 22x more memorable than facts alone. Moreover, results show that video based multi-media generates the best learning performance. Finally 4x more consumers would rather watch a video about a product or service than read about it.
    7. Looking to the future
      By 2019 Cisco predicts that consumer internet video traffic will surpass 80%! And Syndacast predict video will account for 75% of internet traffic by 2017.


Ready to get some beautiful video content for your own business? Advimate can create explainer videos, promotional videos as well as any other shareable visual content. Plus we’ll be more than happy to recommend what we think would work best for you (for free of course). Want to know more contact us or visit our video production page! We’re based in Darlington (north east) and serve the whole of the UK.